Privacy Policy

Purpose of this Policy

This privacy policy aims to give you information on how Alunia collects and processes your personal data through the use of our website. This includes the collection of the personal data you supply when you submit an enquiry or request and when you purchase a product or service. This privacy policy also extends to personal data we collect from you when we take your details over the phone, by email, or in person at our physical store/s. We may also collect personal data when you engage with us or one of our adverts on social media channels, and this privacy policy extends to such instances and interactions. 

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.


Changes to our Privacy Policy

We keep our privacy policy under regular review. This version was last updated on 05/05/2022. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


The personal data we may collect from you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • IDENTITY DATA including first name, last name and title

  • CONTACT DATA including billing address, delivery address, email address and telephone numbers

  • FINANCIAL DATA including bank account and payment card details

  • TRANSACTION DATA including details about payments to and from you and other details of products you have purchased from us

  • To deliver the best possible web experience, we collect TECHNICAL DATA including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • PROFILE DATA including your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

  • USAGE DATA including information about how you use our website and products. This includes information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies by reading our Cookie Policy above.

  • MARKETING AND COMMUNICATIONS DATA including your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share AGGREGATED DATA such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any SPECIAL CATEGORIES OF PERSONAL DATA about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


When we collect personal data from you

We use different methods to collect data from and about you including:

Direct interactions:

You may give us your Identity, Contact and Financial Data by filling in enquiry forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • When you make an online purchase;

  • When you purchase a product by in one our store/s;

  • When we communicate with you to discuss an enquiry you have made;

  • When you sign up for our email newsletter;

  • When you engage with us on social media, including via direct messages, by commenting on one of our posts, or when you engage with one of our adverts;

  • When you submit an enquiry or request;

  • When you respond to one of our adverts;

  • When you contact us by any means with queries, complaints, etc;


Information we collect through automatic data collection technologies

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns and the website that referred you to alunia.com. We collect this personal data by using cookies, server logs and other similar technologies. Technical Data is collected from the following parties: analytics and search information providers (such as Google) and advertising networks (such as Instagram). The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

  • Flash Cookies. Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

  • Web Beacons. Pages of our website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

We do not collect personal data automatically, but we may tie this information to personal data about you that we collect from other sources or you provide to us.


How we may use your personal data

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our website and its contents to you.

  • To provide you with information or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our website or services we offer.

 

Who we may share your data with

We may share your personal data with the parties set out below:

Examples of the kind of third parties we work with include:

Operational companies such as delivery couriers and fulfilment companies;

  • Operational companies such as delivery couriers and fulfilment companies;

  • Manufacturers and suppliers who create our products;

  • IT companies who support our website and business systems;

  • Google, Facebook, Pinterest and AdRoll to show you products that might interest you while you're browsing the internet. We'll also use your data to identify other internet users who share similar interests. This is based on your acceptance of cookies on our website.

  • Direct marketing companies who help us manage our electronic communications with you;

  • Our Customer Relations Management System, where our customer’s personal details are stored;

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy

  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.

  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

  • We may also share certain limited information with companies who assist us with other services, for example, in analysing our customer data in order to better understand, profile and monitor customer patterns so we can consistently improve our products and services and understand what may be of interest to you and other customers. They will only be allowed to use your information in the way in which we instruct them and as permitted by the Personal Data (Privacy) Ordinance of Hong Kong.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

In order to protect your privacy we will:

  • Only provide the information necessary to perform their specific services

  • Only use their data for the exact purpose we specify in our contract with them

  • Work closely with them to ensure their privacy is respected and protected at all times

 

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


How we store your data

We store customer information securely in systems provided by Squarespace.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, if you place an order with us, we will retain certain personal information until the end of our guarantee period. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

You can at any time ask us to remove your information by sending us an email at customerservice@alunia.com. Once your request has been received, your information will be deleted within 30 days from all our systems.


Rights of Access, Correction, Erasure, and Restriction

You have the right to:

REQUEST ACCESS to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

REQUEST CORRECTION of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

REQUEST ERASURE of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

OBJECT TO PROCESSING of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

REQUEST RESTRICTION OF PROCESSING of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data's accuracy;

  • Where our use of the data is unlawful but you do not want us to erase it.

  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it

REQUEST THE TRANSFER of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

WITHDRAW CONSENT AT ANY TIME where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.


If you wish to exercise any of the rights set out above, please email:

customerservice@alunia.com


It is important that the personal data we hold about you is accurate and current.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.